What is Executive Coaching?

Coaching is
Not Counselling

Based on an article by Dwight Bain

Executive Director of ICCAonline.net

A common area of confusion for people helpers these days is understanding the difference between counseling and coaching. Both disciplines involve people skills that can bring transformational life change to clients; however, they are not the same.

Difference Between Coaching and Counselling

What are some significant differences between these two powerful professions?

Counseling is more focused on solving painful problems from the past; Coaching is more about finding creative ways to reach your potential in the future.
Counseling guides clients toward experiencing relief through recovery; Coaching is driven by one word: – results – in people's busy lives.
Counseling helps people to build support to stabilize their lives; Coaching guides clients toward strategic ways to maximize their lives.
Counseling develops healthy emotions and relationships to experience peace; Coaching builds healthy patterns with accountability to experience personal power.

Successful people may want both Counselors and Coaches!

Were you looking for our Management Consulting Services?

Media Quotes

"Part consultant, part motivational speaker, part therapist, and part rent-a-friend, coaches work with managers, entrepreneurs, and just plain folks, helping them define and achieve their goals — career, personal, or most often, both."

— Kendall Hamilton, Newsweek

"The goal of coaching is the goal of good management — to make the most of an organization's valuable resources."

— J. Waldroop and T. Butler, Harvard Business Review

"Coaching is an action-oriented partnership that, unlike psychotherapy which delves into patterns of the past, concentrates on where you are today and how you can reach your goals."

— Time Magazine

"The hottest thing in management is the executive coach — part boss, part consultant, part therapist."

— Betsy Morris, Fortune

"If you're thinking of overhauling your career to achieve a more fulfilling life, consider joining the estimated 100,000 Americans who annually enlist the help of some 4,000 personal coaches each year."

— Money

"Coaching started in the business world to help stressed out executives cope with their professional and personal lives, and it still thrives in the corporate environment. But, increasingly, individuals are turning to coaches for help with every sort of problem."